Understanding the state of our industry has never been so critical.

Join HSMAI Ohio as we welcome guest speaker Jennifer Hill, CRME of Kalibri Labs as she shares data, insights, and best practices for planning for your year ahead. Joining Jennifer to bring a local hotel operations perspective to our conversation is Alan Assaf, Chief Operations Officer at Indus Hotels.

Jennifer will share high-level data insights for Ohio, with a special focus on Columbus, Cleveland, and Cincinnati. Jennifer & Alan plan to break down that data to develop actionable ideas and best practices on navigating the “new normal” with your team, especially if it’s smaller than before.

This fully online, virtual event is perfect if you are:

  • part of a business team budgeting for 2021 as a sales, revenue, or marketing leader
  • leading a commercial team in an operations role
  • furloughed or actively looking for a new opportunity
  • seeking professional development on budgeting within the hospitality industry

Bring your questions to the virtual event, or email them in advance.

Event Details

Thursday, September 24th, 2020
10:30AM – 12PM

Virtual Event

Members: $15
Non-Members: $30

HSMAI members, email our membership team to receive your discounted rate code before registering for this event:

HSMAI encourages ALL members to invite and bring their team members!

You will receive a link to the virtual event within 24 hours of the event time. This link may be shared with team members and used for multiple viewers within a property in an effort to support collaboration amongst sales teams and provide an affordable continuing education opportunity during this challenging financial time.

Speaker Spotlight

Jennifer Hill
VP, Client Solutiions – Kalibri Labs

Jennifer is the co-author of The Hotelier’s Playbook Planning for Recovery from COVID-19 in the Summer 2020 issue of Hospitality Upgrade. Jennifer’s specialty is revenue management, using a profit-based model of successful collaboration with all disciplines to achieve optimal performance. In her role as Vice President of Client Solutions, she relies on this experience to help clients identify and solve strategic business priorities. Jennifer is responsible for partnering with our clients to tailor plans for adoption and the effective utilization of our products to achieve growth in profit contribution for their hotels.

Prior to joining Kalibri Labs, Jennifer worked with several third party management companies, and has nearly two decades of experience in operations and revenue strategy at branded and independent hotels in major markets. She is a member of HSMAI’s Revenue Optimization Advisory Board, and has served on the HSMAI Washington DC Chapter Advisory Board since 2015. In 2017, HSMAI recognized Jennifer as one of the Top 25 Minds in Sales, Marketing, and Revenue Optimization, and awarded her the Revenue Management Professional of the Year award in 2014.

Jennifer holds a BA in American History from Mercer University, and enjoys exploring new places. When traveling, her favorite thing to do is find local street art.

Speaker Spotlight

Alan Assaf
Chief Operations Officer – Indus Hotels

Mr. Assaf is responsible for developing and executing on the strategic direction of the company and to create and maximize the value of each hotel investment.

Mr. Assaf’s experience includes nearly 25 years in hotel operations and hotel asset management. Prior to joining Indus Hotels he held the position of Vice President of Asset Management for Rockbridge, an Ohio-based private equity firm focused on hotel investments. His previous hotel management experience includes Vice President of Operation for Indus Hotels, general management with Hilton Brands, and eight years with Hyatt Hotels & Resorts where he held various management positions throughout the United States.

Thank You to Our Sponsor


The Ohio Hotel & Lodging Association is a proud sponsor of the Ohio Chapter of HSMAI.

Through collaboration with industry partnerships and combined resources, we can provide outstanding opportunities for growth and development throughout the hospitality industry.

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