Marketing on Empty

With inevitable marketing budget cuts this year, every dollar you spend must count. How can you maximize your marketing and expand your reach without spending a dime?
Join HSMAI Ohio in welcoming guest speaker Kaitlyn Wightman, CHDM of Red Roof as she shares strategy and best practices for no-cost digital marketing.

Get ready to upgrade your hotel’s online presence, boost your website performance, enhance your social media engagement and crawl your way to the top of search engine results—all for FREE.
Bring your questions to our in-person event, or email them in advance.


Thursday, October 29th, 2020
11AM – 1PM

Renaissance Columbus Westerville-Polaris Hotel
409 Altair Parkway
Westerville, OH 43082

Parking: Complimentary

HSMAI Members: $35
Non-Members: $45

In-Person Event Changes You Can Expect:
We are following all social distancing and sanitation guidelines, including:

  • No pre-lunch reception. Attendees are required to wear masks unless eating and/or drinking while seated.
  • Only a maximum of 4 individuals to a 60″ round table
  • Tables to be spaced 6 feet apart
  • Service staff wearing masks and gloves

This event does have a capacity of 40 people. Registration will close upon reaching this limit.

HSMAI members, email our membership team to receive your discounted rate code before registering for this event:


Headshot - Kaitlyn Wightman

Kaitlyn Wightman, CHDM
Brand Content Manager – Red Roof

For close to a decade, Kaitlyn has delivered content strategies and effective digital marketing across industries. From hospitality and tourism to tech companies and higher education institutions, she connects companies with their customers through compelling online marketing designed to drive results.

Today, she oversees Red Roof’s brand content strategy on For free resources on digital marketing and content engagement, visit her website at

The Hotelier’s Playbook: Budgeting * Planning * Recovery

Understanding the state of our industry has never been so critical.

Join HSMAI Ohio as we welcome guest speaker Jennifer Hill, CRME of Kalibri Labs as she shares data, insights, and best practices for planning for your year ahead. Joining Jennifer to bring a local hotel operations perspective to our conversation is Alan Assaf, Chief Operations Officer at Indus Hotels.

Jennifer will share high-level data insights for Ohio, with a special focus on Columbus, Cleveland, and Cincinnati. Jennifer & Alan plan to break down that data to develop actionable ideas and best practices on navigating the “new normal” with your team, especially if it’s smaller than before.

This fully online, virtual event is perfect if you are:

  • part of a business team budgeting for 2021 as a sales, revenue, or marketing leader
  • leading a commercial team in an operations role
  • furloughed or actively looking for a new opportunity
  • seeking professional development on budgeting within the hospitality industry

Bring your questions to the virtual event, or email them in advance.

Event Details

Thursday, September 24th, 2020
10:30AM – 12PM

Virtual Event

Members: $15
Non-Members: $30

HSMAI members, email our membership team to receive your discounted rate code before registering for this event:

HSMAI encourages ALL members to invite and bring their team members!

You will receive a link to the virtual event within 24 hours of the event time. This link may be shared with team members and used for multiple viewers within a property in an effort to support collaboration amongst sales teams and provide an affordable continuing education opportunity during this challenging financial time.

Speaker Spotlight

Jennifer Hill
VP, Client Solutiions – Kalibri Labs

Jennifer is the co-author of The Hotelier’s Playbook Planning for Recovery from COVID-19 in the Summer 2020 issue of Hospitality Upgrade. Jennifer’s specialty is revenue management, using a profit-based model of successful collaboration with all disciplines to achieve optimal performance. In her role as Vice President of Client Solutions, she relies on this experience to help clients identify and solve strategic business priorities. Jennifer is responsible for partnering with our clients to tailor plans for adoption and the effective utilization of our products to achieve growth in profit contribution for their hotels.

Prior to joining Kalibri Labs, Jennifer worked with several third party management companies, and has nearly two decades of experience in operations and revenue strategy at branded and independent hotels in major markets. She is a member of HSMAI’s Revenue Optimization Advisory Board, and has served on the HSMAI Washington DC Chapter Advisory Board since 2015. In 2017, HSMAI recognized Jennifer as one of the Top 25 Minds in Sales, Marketing, and Revenue Optimization, and awarded her the Revenue Management Professional of the Year award in 2014.

Jennifer holds a BA in American History from Mercer University, and enjoys exploring new places. When traveling, her favorite thing to do is find local street art.

Speaker Spotlight

Alan Assaf
Chief Operations Officer – Indus Hotels

Mr. Assaf is responsible for developing and executing on the strategic direction of the company and to create and maximize the value of each hotel investment.

Mr. Assaf’s experience includes nearly 25 years in hotel operations and hotel asset management. Prior to joining Indus Hotels he held the position of Vice President of Asset Management for Rockbridge, an Ohio-based private equity firm focused on hotel investments. His previous hotel management experience includes Vice President of Operation for Indus Hotels, general management with Hilton Brands, and eight years with Hyatt Hotels & Resorts where he held various management positions throughout the United States.

Thank You to Our Sponsor


The Ohio Hotel & Lodging Association is a proud sponsor of the Ohio Chapter of HSMAI.

Through collaboration with industry partnerships and combined resources, we can provide outstanding opportunities for growth and development throughout the hospitality industry.

Joint Industry Virtual Event: A Meeting of the Minds

HSMAI Ohio is pleased to partner with other meetings industry professional organizations!

Wednesday, June 24th, 2020
2PM–3:30PM EST

Meeting Professionals International (MPI) – Ohio Chapter, Ohio Hotel & Lodging Association (OHLA), Ohio Society of Association Executives (OSAE) and The POWER Chapter of the Professional Convention Management Association (PCMA) to bring together an industry-leading virtual event to demonstrate the collaborative nature of Ohio’s meetings industry.

Leaders and representatives from each organization will gather in a virtual Fishbowl to help hash out best practices, steps to move forward to ensure guest safety and satisfaction, answer the questions of customers and clients and work to better understand each other as we work together to recover our industry from COVID-19. 

We are pleased to welcome special guest, industry mastermind and our moderator, Michael Dominguez, President & CEO of Association Luxury Hotels International!


  • Welcome & Introduction of Panelists
  • Virtual Fishbowl Discussion with Q&A from Audience
    • Maintaining Safety
    • Contract Discussions
    • Meeting Features
    • Legal Items
    • & More!
  • Wrap Up and Thank You!

Moderator Spotlight

In June of 2019, Associated Luxury Hotels International (ALHI) named Michael Dominguez as its President and Chief Executive Officer. Previously, Michael has served as Senior Vice President and Chief Sales Officer for MGM Resorts International (MGMRI). Prior to his tenure at MGMRI, he directed sales development for Loews Hotels’ growing portfolio as their Vice President of Global Sales. In both roles, Michael provided strategic leadership, innovative business development, hands-on sales oversight and implementation of effective sales strategies in the MICE and transient segments. 

Finding Success in the Middle of Chaos

Tuesday, June 9th, 2020

During this pandemic, there is so much going on it’s sometimes hard to sort out what needs to happen next. Yet, you know that this is not the time to do nothing because these times will not last. We will be back to business “as usual”, although we don’t what “as usual” will look like. What we do know is we need to continue to make sure we are poised and ready when we are back to business.

That is what this workshop is all about. In this interactive virtual workshop, you will learn to:

· Identify and celebrate your wins. Yes, you are still having wins!

· Plant the right seeds now and build relationships

· Revamp, reframe and reengage


Bob Anderson, President, Star Performance

Bob Anderson’s entertaining and upbeat presentation style has earned him rave reviews from many hospitality organizations. He was named one of HSMAI’s Top 25 Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization in 2015. Anderson has served as a hospitality business coach, results-driven trainer and business development consultant for more than 25 years. He presents a unique approach to sales and sales prospecting through his three systems, Building the Sales Pipeline, Building the Culture of Service and Point of Contact Reservation Selling. Bob is also a member of the HSMAI Sales Advisory Board.

Women In Lodging CONNECT Virtual Meeting

Have you ever considered what it mentally takes to always be the planner? According to the 2017 Bright Horizons Modern Family Index, working women are twice as likely to be managing the household and three times as likely to be managing their kids’ schedules as their male partners. This phenomenon is called emotional labor, a concept magnified while many women face added pressures of unemployment, job insecurity, or on the opposite side of the spectrum, work overload during the COVID-19 crisis. 

Please join us for Women in Lodging’s next live virtual meeting!

Thursday, May 14th, 2020
1PM – 2PM
Cost: FREE

About the Program

Join us as we have Female Mompreneuer, founder of a’parently, Marti Post speak on what the mental load means for women, why the new work rules ask us to revisit our identity as moms and women, and how to manage emotion & productivity. Find more information on Marti’s mini-session here.

We are also welcoming Dr. Laurie Hommema from OhioHealth to walk us through how to better manage the mental load, talk about the importance of self-care, and have an open discussion about mental health in a time of crisis.

Speaker Spotlight

Marti Bledsoe Post, founder/CEO and mother of two, is the author of Retrofit: The Playbook for Modern Moms. Marti is committed to helping companies keep their working parents engaged and on the path to leadership. She coaches leaders and other working parents to better understand, navigate and solve today’s challenges advancing at home and at work. You may also remember her as a speaker from our 2019 WIL Luncheons!

Dr. Hommema completed her residency at Riverside Methodist Hospital, where she then joined faculty and then 3 years later became the Program Director. Dr. Hommema has received numerous teaching awards and is an active presence in administration within OhioHealth. She is involved with OhioHealth Resilience Collaborative, Committee for Practitioner Health and Wellness, and WE LEAD. Dr. Hommema resides in Upper Arlington and garners much support from her husband and two daughters. 


  • Welcome & Introductions
  • OHLA Updates
  • HSMAI Updates
  • Blurry Lines: Women and the Mental Load, Marti Post, A’parently
  • Self-Care & Mental Wellness, Dr.  Laurie Hommema, OhioHealth
  • Q&A

HSMAI Ohio Virtual Happy Hour & Fun Meetup

We had so much fun with our HSMAI Ohio friends on our first virtual meetup that we’ve set up another virtual hangout to stay connected! Join us again to catch up, chat and reconnect.

Please join us for our next live HSMAI OHIO ZOOM meeting!

Friday, April 3rd, 2020
4PM – 5PM

  • Introductions & Welcome
  • Weekly HSMAI National Updates
  • Toast to Personal Success & New Learnings
  • Game Time
  • Let’s Laugh Together
  • Q&A

Info to Join by Phone

Meeting ID: 502 966 024
Phone Audio: +1 646 558 8656 (New York)

HSMAI Ohio Virtual Lunch & Fun Meetup

To all our friends with HSMAI Ohio, we miss you! We have been working to find a way to reconnect. So let’s take some time to catch up and chat!

Please join us for our first live HSMAI OHIO ZOOM meeting!

Friday, March 27th, 2020
12PM – 1PM

  • Introductions & Welcome
  • HSMAI Programming & Education Updates
  • Filling Your Cup (Continuing Education, Mental Health, Wellness Practices)
  • Brief Industry Update from OHLA
  • Q&A with OHLA* Executive Director, Joe Savarise

Info to Join by Phone

Meeting ID: 916 987 377
Phone Audio: +1 646 558 8656 (New York)

*We are saving the Q&A for the end of our call so for those that want to stick around and ask questions, or hear specific updates on the impacts of COVID19 on the hospitality industry you can. If you’d like to submit your questions anonymously, you’re welcome to submit questions ahead of time by texting it to 330-317-2148 between now and Friday.

HSMAI/OHLA/HFTP Revenue Summit 2020

Event Postponed. Details to be posted once rescheduled.

Are your money makers and managers working together to manage your finances effectively?  Does your sales team understand the difference between good and bad business and why a revenue manager placed limitations over certain dates or types of business? Does your accountant understand what it’s like to be under the pressure of a client’s demands and contractual obligations? Does your revenue manager clearly understand accounting procedures and protocols?

This one-day Revenue Summit is an opportunity for your money makers and managers to come together to learn from each other and together how to best manage your property’s finances. 

HSMAI Ohio Chapter Named “Best of the Best” at Mike Leven Leadership Conference

HSMAI Ohio Chapter was recognized by the Hospitality Sales and Marketing Association International Americas 2019 as a 2019 Frank W. Berkman “Chapter Best of the Best” award recipient for small chapter membership as part of HSMAI’s Frank W. Berkman Chapter Award Program. Chapter President Carrie Boor and Managing Director Zachary Boor accepted the award on behalf of the chapter at the annual Mike Leven Leadership Conference at the InterContinental Stephen F. Austin in Austin, Texas.

With a theme of “Vision 2020” for this year’s Mike Leven Leadership Conference, HSMAI chapter leaders gathered for two days to celebrate excellence in education, communications, membership, partnership, special events, and leadership. The chapters also had the opportunity during the program to discuss best practices and focus on programs to help drive revenue and profits for hotel sales, marketing, and revenue optimization.

For full details of the event, read the conference press release.