Confronting Coronavirus: A Letter from HSMAI President & CEO Robert Gilbert

Dear HSMAI members;

We have been hearing from many of you regarding how the developing coronavirus outbreak is impacting your businesses and outlook. We want to assure you that as your association, we are working with our partners in all HSMAI Regions to monitor and stay on top of the issue. We are taken several actions to help provide guidance, including:

  • Establishing a Global Coronavirus Resource page. The goal of this page is to provide access to resources that will help hotel and travel industry professionals stay informed about the impact of the coronavirus outbreak on sales, marketing, and revenue optimization, and put crisis management techniques into play. We will be adding resources to this page and updating you via our weekly Insights newsletter. You can find these resources at, including items on force majeure, pricing, revenue managing, and crisis planning. 
  • Consulting with our advisory boards and leadership to inventory more ideas for areas where we can provide guidance to sales, marketing, and revenue optimization professionals. We will be announcing a series of free webinars shortly with subject matter experts in each of these areas on “Confronting Coronavirus”, with details to come shortly on the first now being scheduled for March 5 with industry legal expert Steve Rudner. 
  • Developing content to assist your decision making, including Insights articles, event sessions, and exclusive access to experts. Look for more details shortly on new content. 
  • Sourcing a new subject matter expert for the Spring Curate program who will focus on leading in a crisis. 
  • Producing and distributing a new special report which aggregates Adrian Award winning crisis management case studies.

If there are resources you would like to recommend or other ways we can assist you navigate this changing environment, please do not hesitate to reach out.

Thank you.

Robert A. Gilbert, CHME, CHBA 
President & CEO 

Confronting Coronavirus Webinar: Legal Insight on the Pitfalls and Protocols of Hotel Sales Contracts

This free HSMAI webinar will address the legal issues on which hotel sales leaders have been asking HSMAI for advice related to the impacts of the coronavirus, and give you an opportunity to ask questions directly of one of the top legal minds in the hospitality industry.

Thursday, March 5th, 2020
11AM – 11:30AM EST

Registration limited to the first 500 registrants


Steven M. Rudner, Esq., Founder and Managing Partner | Rudner Law Offices

Meetings and Conventions magazine has referred to Steve Rudner as one of the most respected meetings-industry attorneys, and Meetings Focus magazine has referred to him as one of the “leading lights of our industry” as well as a top industry innovator. Rudner’s law firm exclusively represents thousands of hotels, resorts, and conference centers throughout the world. The firm’s clients include some of the world’s largest hotel companies, prestigious independent properties, management companies, luxury collections, conference centers, and others. Steve is Past-President of the Academy of Hospitality Industry Attorneys (AHIA), and frequently speaks to industry organizations, including MPI, PCMA, HSMAI, RCMA and AH&LA. He is a member of the State Bars of New York, Texas, Arizona, Colorado, and the District of Columbia.

OHLA/HSMAI Anti-Human Trafficking Training Event

Join us on February 28, 2020 for this joint breakfast event. Hear from our guest speaker on why anti-human trafficking should be a priority for the hospitality sales team from a customer point of view. Attendees will also complete hotel industry developed training launched in Cleveland in 2019. Learn how to be an integral part of the fight and the impact on YOUR community. 
Friday, February 28th, 2020
8:30AM – 10:30AM

Blackwell Hotel & Pfahl Conference Center
2110 Tuttle Park Pl
Columbus, OH 43210

No Cost to Attend
HSMAI and OHLA encourage ALL members to invite and bring their team members!


Ken Sien, CMP, Strategic Accounts Director, Experient
Ken began his career food industry and quickly transitioned to hospitality working with customers in organizing meetings and conventions. Hospitality and service are where his leadership skills and passions grew. Ken and Experient have played a vital role in human trafficking awareness including their work with The Covering House.