With inevitable marketing budget cuts this year, every dollar you spend must count. How can you maximize your marketing and expand your reach without spending a dime?
Join HSMAI Ohio in welcoming guest speaker Kaitlyn Wightman, CHDM of Red Roof as she shares strategy and best practices for no-cost digital marketing.
Get ready to upgrade your hotel’s online presence, boost your website performance, enhance your social media engagement and crawl your way to the top of search engine results—all for FREE.
Kaitlyn Wightman, CHDM Brand Content Manager – Red Roof
For close to a decade, Kaitlyn has delivered content strategies and effective digital marketing across industries. From hospitality and tourism to tech companies and higher education institutions, she connects companies with their customers through compelling online marketing designed to drive results.
Today, she oversees Red Roof’s brand content strategy on redroof.com. For free resources on digital marketing and content engagement, visit her website at KLWightman.com.
Understanding the state of our industry has never been so critical.
Join HSMAI Ohio as we welcome guest speaker Jennifer Hill, CRME of Kalibri Labsas she shares data, insights, and best practices for planning for your year ahead. Joining Jennifer to bring a local hotel operations perspective to our conversation is Alan Assaf, Chief Operations Officer at Indus Hotels.
Jennifer will share high-level data insights for Ohio, with a special focus on Columbus, Cleveland, and Cincinnati. Jennifer & Alan plan to break down that data to develop actionable ideas and best practices on navigating the “new normal” with your team, especially if it’s smaller than before.
This fully online, virtual event is perfect if you are:
part of a business team budgeting for 2021 as a sales, revenue, or marketing leader
leading a commercial team in an operations role
furloughed or actively looking for a new opportunity
seeking professional development on budgeting within the hospitality industry
HSMAI encourages ALL members to invite and bring their team members!
You will receive a link to the virtual event within 24 hours of the event time. This link may be shared with team members and used for multiple viewers within a property in an effort to support collaboration amongst sales teams and provide an affordable continuing education opportunity during this challenging financial time.
Speaker Spotlight
Jennifer Hill VP, Client Solutiions – Kalibri Labs
Jennifer is the co-author of The Hotelier’s Playbook Planning for Recovery from COVID-19in the Summer 2020 issue of Hospitality Upgrade. Jennifer’s specialty is revenue management, using a profit-based model of successful collaboration with all disciplines to achieve optimal performance. In her role as Vice President of Client Solutions, she relies on this experience to help clients identify and solve strategic business priorities. Jennifer is responsible for partnering with our clients to tailor plans for adoption and the effective utilization of our products to achieve growth in profit contribution for their hotels.
Prior to joining Kalibri Labs, Jennifer worked with several third party management companies, and has nearly two decades of experience in operations and revenue strategy at branded and independent hotels in major markets. She is a member of HSMAI’s Revenue Optimization Advisory Board, and has served on the HSMAI Washington DC Chapter Advisory Board since 2015. In 2017, HSMAI recognized Jennifer as one of the Top 25 Minds in Sales, Marketing, and Revenue Optimization, and awarded her the Revenue Management Professional of the Year award in 2014.
Jennifer holds a BA in American History from Mercer University, and enjoys exploring new places. When traveling, her favorite thing to do is find local street art.
Speaker Spotlight
Alan Assaf Chief Operations Officer – Indus Hotels
Mr. Assaf is responsible for developing and executing on the strategic direction of the company and to create and maximize the value of each hotel investment.
Mr. Assaf’s experience includes nearly 25 years in hotel operations and hotel asset management. Prior to joining Indus Hotels he held the position of Vice President of Asset Management for Rockbridge, an Ohio-based private equity firm focused on hotel investments. His previous hotel management experience includes Vice President of Operation for Indus Hotels, general management with Hilton Brands, and eight years with Hyatt Hotels & Resorts where he held various management positions throughout the United States.
Thank You to Our Sponsor
The Ohio Hotel & Lodging Association is a proud sponsor of the Ohio Chapter of HSMAI.
Through collaboration with industry partnerships and combined resources, we can provide outstanding opportunities for growth and development throughout the hospitality industry.
Meeting Professionals International (MPI) – Ohio Chapter, Ohio Hotel & Lodging Association (OHLA), Ohio Society of Association Executives (OSAE) and The POWER Chapter of the Professional Convention Management Association (PCMA) to bring together an industry-leading virtual event to demonstrate the collaborative nature of Ohio’s meetings industry.
Leaders and representatives from each organization will gather in a virtual Fishbowl to help hash out best practices, steps to move forward to ensure guest safety and satisfaction, answer the questions of customers and clients and work to better understand each other as we work together to recover our industry from COVID-19.
We are pleased to welcome special guest, industry mastermind and our moderator, Michael Dominguez, President & CEO of Association Luxury Hotels International!
Agenda
Welcome & Introduction of Panelists
Virtual Fishbowl Discussion with Q&A from Audience
Maintaining Safety
Contract Discussions
Meeting Features
Legal Items
& More!
Wrap Up and Thank You!
Moderator Spotlight
In June of 2019, Associated Luxury Hotels International (ALHI) named Michael Dominguez as its President and Chief Executive Officer. Previously, Michael has served as Senior Vice President and Chief Sales Officer for MGM Resorts International (MGMRI). Prior to his tenure at MGMRI, he directed sales development for Loews Hotels’ growing portfolio as their Vice President of Global Sales. In both roles, Michael provided strategic leadership, innovative business development, hands-on sales oversight and implementation of effective sales strategies in the MICE and transient segments.
Have you ever considered what it mentally takes to always be the planner? According to the 2017 Bright Horizons Modern Family Index, working women are twice as likely to be managing the household and three times as likely to be managing their kids’ schedules as their male partners. This phenomenon is called emotional labor, a concept magnified while many women face added pressures of unemployment, job insecurity, or on the opposite side of the spectrum, work overload during the COVID-19 crisis.
Please join us for Women in Lodging’s next live virtual meeting!
Thursday, May 14th, 2020 1PM – 2PM Cost: FREE
About the Program
Join us as we have Female Mompreneuer, founder of a’parently, Marti Post speak on what the mental load means for women, why the new work rules ask us to revisit our identity as moms and women, and how to manage emotion & productivity. Find more information on Marti’s mini-session here.
We are also welcoming Dr. Laurie Hommema from OhioHealth to walk us through how to better manage the mental load, talk about the importance of self-care, and have an open discussion about mental health in a time of crisis.
Speaker Spotlight
Marti Bledsoe Post, founder/CEO and mother of two, is the author of Retrofit: The Playbook for Modern Moms. Marti is committed to helping companies keep their working parents engaged and on the path to leadership. She coaches leaders and other working parents to better understand, navigate and solve today’s challenges advancing at home and at work. You may also remember her as a speaker from our 2019 WIL Luncheons!
Dr. Hommema completed her residency at Riverside Methodist Hospital, where she then joined faculty and then 3 years later became the Program Director. Dr. Hommema has received numerous teaching awards and is an active presence in administration within OhioHealth. She is involved with OhioHealth Resilience Collaborative, Committee for Practitioner Health and Wellness, and WE LEAD. Dr. Hommema resides in Upper Arlington and garners much support from her husband and two daughters.
Now is a great time to build a stronger you, whether you are furloughed, laid off or took a pay cut. We will share tips to manage through a crisis, build a stronger you and prepare you for recovery.
Please join us for our next live HSMAI OHIO ZOOM meeting!
We had so much fun with our HSMAI Ohio friends on our first virtual meetup that we’ve set up another virtual hangout to stay connected! Join us again to catch up, chat and reconnect.
Please join us for our next live HSMAI OHIO ZOOM meeting!
Filling Your Cup (Continuing Education, Mental Health, Wellness Practices)
Brief Industry Update from OHLA
Q&A with OHLA* Executive Director, Joe Savarise
Info to Join by Phone
Meeting ID: 916 987 377 Phone Audio: +1 646 558 8656 (New York)
*We are saving the Q&A for the end of our call so for those that want to stick around and ask questions, or hear specific updates on the impacts of COVID19 on the hospitality industry you can. If you’d like to submit your questions anonymously, you’re welcome to submit questions ahead of time by texting it to 330-317-2148 between now and Friday.
Event Postponed. Details to be posted once rescheduled.
Are your money makers and managers working together to manage your finances effectively? Does your sales team understand the difference between good and bad business and why a revenue manager placed limitations over certain dates or types of business? Does your accountant understand what it’s like to be under the pressure of a client’s demands and contractual obligations? Does your revenue manager clearly understand accounting procedures and protocols?
This one-day Revenue Summit is an opportunity for your money makers and managers to come together to learn from each other and together how to best manage your property’s finances.
Join us on February 28, 2020 for this joint breakfast event. Hear from our guest speaker on why anti-human trafficking should be a priority for the hospitality sales team from a customer point of view. Attendees will also complete hotel industry developed training launched in Cleveland in 2019. Learn how to be an integral part of the fight and the impact on YOUR community.
Friday, February 28th, 2020 8:30AM – 10:30AM
Blackwell Hotel & Pfahl Conference Center 2110 Tuttle Park Pl Columbus, OH 43210
No Cost to Attend HSMAI and OHLA encourage ALL members to invite and bring their team members!
Ken Sien, CMP, Strategic Accounts Director, Experient Ken began his career food industry and quickly transitioned to hospitality working with customers in organizing meetings and conventions. Hospitality and service are where his leadership skills and passions grew. Ken and Experient have played a vital role in human trafficking awareness including their work with The Covering House.
