Marketing on Empty

With inevitable marketing budget cuts this year, every dollar you spend must count. How can you maximize your marketing and expand your reach without spending a dime?
Join HSMAI Ohio in welcoming guest speaker Kaitlyn Wightman, CHDM of Red Roof as she shares strategy and best practices for no-cost digital marketing.

Get ready to upgrade your hotel’s online presence, boost your website performance, enhance your social media engagement and crawl your way to the top of search engine results—all for FREE.
Bring your questions to our in-person event, or email them in advance.


Thursday, October 29th, 2020
11AM – 1PM

Renaissance Columbus Westerville-Polaris Hotel
409 Altair Parkway
Westerville, OH 43082

Parking: Complimentary

HSMAI Members: $35
Non-Members: $45

In-Person Event Changes You Can Expect:
We are following all social distancing and sanitation guidelines, including:

  • No pre-lunch reception. Attendees are required to wear masks unless eating and/or drinking while seated.
  • Only a maximum of 4 individuals to a 60″ round table
  • Tables to be spaced 6 feet apart
  • Service staff wearing masks and gloves

This event does have a capacity of 40 people. Registration will close upon reaching this limit.

HSMAI members, email our membership team to receive your discounted rate code before registering for this event:


Headshot - Kaitlyn Wightman

Kaitlyn Wightman, CHDM
Brand Content Manager – Red Roof

For close to a decade, Kaitlyn has delivered content strategies and effective digital marketing across industries. From hospitality and tourism to tech companies and higher education institutions, she connects companies with their customers through compelling online marketing designed to drive results.

Today, she oversees Red Roof’s brand content strategy on For free resources on digital marketing and content engagement, visit her website at

Joint Industry Virtual Event: A Meeting of the Minds

HSMAI Ohio is pleased to partner with other meetings industry professional organizations!

Wednesday, June 24th, 2020
2PM–3:30PM EST

Meeting Professionals International (MPI) – Ohio Chapter, Ohio Hotel & Lodging Association (OHLA), Ohio Society of Association Executives (OSAE) and The POWER Chapter of the Professional Convention Management Association (PCMA) to bring together an industry-leading virtual event to demonstrate the collaborative nature of Ohio’s meetings industry.

Leaders and representatives from each organization will gather in a virtual Fishbowl to help hash out best practices, steps to move forward to ensure guest safety and satisfaction, answer the questions of customers and clients and work to better understand each other as we work together to recover our industry from COVID-19. 

We are pleased to welcome special guest, industry mastermind and our moderator, Michael Dominguez, President & CEO of Association Luxury Hotels International!


  • Welcome & Introduction of Panelists
  • Virtual Fishbowl Discussion with Q&A from Audience
    • Maintaining Safety
    • Contract Discussions
    • Meeting Features
    • Legal Items
    • & More!
  • Wrap Up and Thank You!

Moderator Spotlight

In June of 2019, Associated Luxury Hotels International (ALHI) named Michael Dominguez as its President and Chief Executive Officer. Previously, Michael has served as Senior Vice President and Chief Sales Officer for MGM Resorts International (MGMRI). Prior to his tenure at MGMRI, he directed sales development for Loews Hotels’ growing portfolio as their Vice President of Global Sales. In both roles, Michael provided strategic leadership, innovative business development, hands-on sales oversight and implementation of effective sales strategies in the MICE and transient segments.