With inevitable marketing budget cuts this year, every dollar you spend must count. How can you maximize your marketing and expand your reach without spending a dime?
Join HSMAI Ohio in welcoming guest speaker Kaitlyn Wightman, CHDM of Red Roof as she shares strategy and best practices for no-cost digital marketing.

Get ready to upgrade your hotel’s online presence, boost your website performance, enhance your social media engagement and crawl your way to the top of search engine results—all for FREE.
Bring your questions to our in-person event, or email them in advance.


Thursday, October 29th, 2020
11AM – 1PM

Renaissance Columbus Westerville-Polaris Hotel
409 Altair Parkway
Westerville, OH 43082

Parking: Complimentary

HSMAI Members: $35
Non-Members: $45

In-Person Event Changes You Can Expect:
We are following all social distancing and sanitation guidelines, including:

  • No pre-lunch reception. Attendees are required to wear masks unless eating and/or drinking while seated.
  • Only a maximum of 4 individuals to a 60″ round table
  • Tables to be spaced 6 feet apart
  • Service staff wearing masks and gloves

This event does have a capacity of 40 people. Registration will close upon reaching this limit.

HSMAI members, email our membership team to receive your discounted rate code before registering for this event:


Headshot - Kaitlyn Wightman

Kaitlyn Wightman, CHDM
Brand Content Manager – Red Roof

For close to a decade, Kaitlyn has delivered content strategies and effective digital marketing across industries. From hospitality and tourism to tech companies and higher education institutions, she connects companies with their customers through compelling online marketing designed to drive results.

Today, she oversees Red Roof’s brand content strategy on redroof.com. For free resources on digital marketing and content engagement, visit her website at KLWightman.com.

Leave a Reply