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HSMAI Ohio Virtual Lunch & Fun Meetup

To all our friends with HSMAI Ohio, we miss you! We have been working to find a way to reconnect. So let’s take some time to catch up and chat!

Please join us for our first live HSMAI OHIO ZOOM meeting!

Friday, March 27th, 2020
12PM – 1PM


  • Introductions & Welcome
  • HSMAI Programming & Education Updates
  • Filling Your Cup (Continuing Education, Mental Health, Wellness Practices)
  • Brief Industry Update from OHLA
  • Q&A with OHLA* Executive Director, Joe Savarise

Info to Join by Phone

Meeting ID: 916 987 377
Phone Audio: +1 646 558 8656 (New York)

*We are saving the Q&A for the end of our call so for those that want to stick around and ask questions, or hear specific updates on the impacts of COVID19 on the hospitality industry you can. If you’d like to submit your questions anonymously, you’re welcome to submit questions ahead of time by texting it to 330-317-2148 between now and Friday.

HSMAI/OHLA/HFTP Revenue Summit 2020

Are your money makers and managers working together to manage your finances effectively?  Does your sales team understand the difference between good and bad business and why a revenue manager placed limitations over certain dates or types of business? Does your accountant understand what it’s like to be under the pressure of a client’s demands and contractual obligations? Does your revenue manager clearly understand accounting procedures and protocols?

This one-day Revenue Summit is an opportunity for your money makers and managers to come together to learn from each other and together how to best manage your property’s finances. 

Event Information

Monday, April 20th, 2020
9:30AM – 3:30PM

Hyatt Place Columbus/OSU
795 Yard St
Columbus, OH 43212



Registration

HFTP/HSMAI/OHLA Members: $125
Early Bird Non Member: $150*
*Regular price of $175 after March 25, 2020

Group Discounts

5+ Associates = 5% discount
10+ Associates = 10% discount
Email michele@ohla.org for discounted pricing.

Cancellation Policy

No refunds after April 13th. No Shows will be billed.

Parking

Self-Parking available in garages behind the hotel.

HSMAI Ohio Chapter Named “Best of the Best” at Mike Leven Leadership Conference

HSMAI Ohio Chapter was recognized by the Hospitality Sales and Marketing Association International Americas 2019 as a 2019 Frank W. Berkman “Chapter Best of the Best” award recipient for small chapter membership as part of HSMAI’s Frank W. Berkman Chapter Award Program. Chapter President Carrie Boor and Managing Director Zachary Boor accepted the award on behalf of the chapter at the annual Mike Leven Leadership Conference at the InterContinental Stephen F. Austin in Austin, Texas.

With a theme of “Vision 2020” for this year’s Mike Leven Leadership Conference, HSMAI chapter leaders gathered for two days to celebrate excellence in education, communications, membership, partnership, special events, and leadership. The chapters also had the opportunity during the program to discuss best practices and focus on programs to help drive revenue and profits for hotel sales, marketing, and revenue optimization.

For full details of the event, read the conference press release.

Confronting Coronavirus Webinar: Crisis Communication and Marketing Expert Insights

This free HSMAI webinar will provide hospitality professionals with insights on PR, communications, and finding opportunities in today’s challenging environment as coronavirus continues to impact the industry. 

HSMAI President & CEO Bob Gilbert will interview Chris Davidson, EVP, Insights & Strategy, MMGY Global; and Laura Guitar, EVP + Partner, rbb Communications on best practices and perspectives gleaned from communications with their clients.

Thursday, March 12th, 2020
3PM – 3:30PM EST

Registration limited to the first 500 registrants.



SPEAKER SPOTLIGHT

Chris Davidson, EVP, Insights & Strategy
MMGY

Chris Davidson oversees MMGY Global’s travel insights and strategy division. He is responsible for the agency’s portfolio of syndicated and custom research products, including its Portrait of American Travelers® series and its DK Shifflet suite of travel performance products. He also directs the organization’s substantial investment in travel intelligence and how it fuels marketing strategies that drive results.

Chris has 25 years of experience in market research, strategic planning, brand strategy and integrated marketing communications. Prior to joining MMGY, he was a senior executive with Caesar’s Entertainment at both the corporate and property management levels.  ,, During his tenure at MMGY, Chris has had the pleasure of working with industry leaders in travel and tourism, including Tourism Vancouver, Choice Hotels, Omni Hotels & Resorts, Colonial Williamsburg Foundation, Monte Carlo Resort & Casino, Niagara Falls USA and SeaWorld Parks. He is also a recognized speaker at numerous industry conferences and events each year.

Laura Guitar, EVP + Partner
rbb Communications

Laura Guitar leads Reputation & Risk Advisors, a division of rbb Communications, focusing on issues, crisis and reputation management. Her experience includes strategic communications programming, crisis preparedness planning, issue-oriented campaigns, litigation communications, and programs to mitigate risk and reputational impact including during M&A transactions. Laura is specifically focused on mitigating digital and social reputation impacts associated with major brands, corporations, and high-profile individuals.

Her experience includes participation as a member of Delta Airlines’ national crisis response team, crisis support for one of the largest independent retailers of wine & spirits in the US and on-call counsel for the world’s largest fast-food restaurant franchise. Laura has served clients including the Walt Disney Company, Publix, GE Healthcare, the Chinese Ministry of Rail, the University of Florida and multiple health care systems. A graduate of Rollins College, Laura has been recognized for her professional accomplishments and volunteer efforts with a variety of industry and community awards.

Confronting Coronavirus Webinar: Pricing Psychology in Challenging Times

This free HSMAI webinar will provide revenue optimization, sales, and marketing professionals with insights on pricing decision making in today’s challenging environment as coronavirus continues to impact the industry.

Tuesday, March 10th, 2020
1PM – 1:30PM EST

Registration limited to the first 500 registrants. Registrants agree to abide by HSMAI’s antitrust guidelines.



SPEAKER SPOTLIGHT

Carter Wilson, ISHC
SVP, Consulting and Analytics, STR

Carter oversees STR’s Consulting & Analytics practice, which is tasked with using the company’s deep repository of hotel-performance data to answer the most complex of client questions. The Consulting & Analytics group also oversees STR’s Custom Forecast product, the HOST/P&L program, comp set selection and optimization, and the Bandwidth, RPM, and Pulse Reports. Carter has over three decades of experience in the hospitality industry and has extensive public-speaking experience, lecturing frequently at major conferences and company events.

Confronting Coronavirus: A Letter from HSMAI President & CEO Robert Gilbert

Dear HSMAI members;

We have been hearing from many of you regarding how the developing coronavirus outbreak is impacting your businesses and outlook. We want to assure you that as your association, we are working with our partners in all HSMAI Regions to monitor and stay on top of the issue. We are taken several actions to help provide guidance, including:

  • Establishing a Global Coronavirus Resource page. The goal of this page is to provide access to resources that will help hotel and travel industry professionals stay informed about the impact of the coronavirus outbreak on sales, marketing, and revenue optimization, and put crisis management techniques into play. We will be adding resources to this page and updating you via our weekly Insights newsletter. You can find these resources at https://global.hsmai.org/insights/coronavirus-resources/, including items on force majeure, pricing, revenue managing, and crisis planning. 
  • Consulting with our advisory boards and leadership to inventory more ideas for areas where we can provide guidance to sales, marketing, and revenue optimization professionals. We will be announcing a series of free webinars shortly with subject matter experts in each of these areas on “Confronting Coronavirus”, with details to come shortly on the first now being scheduled for March 5 with industry legal expert Steve Rudner. 
  • Developing content to assist your decision making, including Insights articles, event sessions, and exclusive access to experts. Look for more details shortly on new content. 
  • Sourcing a new subject matter expert for the Spring Curate program who will focus on leading in a crisis. 
  • Producing and distributing a new special report which aggregates Adrian Award winning crisis management case studies.

If there are resources you would like to recommend or other ways we can assist you navigate this changing environment, please do not hesitate to reach out.

Thank you.

Robert A. Gilbert, CHME, CHBA 
President & CEO 
HSMAI 
bgilbert@hsmai.org  

Confronting Coronavirus Webinar: Legal Insight on the Pitfalls and Protocols of Hotel Sales Contracts

This free HSMAI webinar will address the legal issues on which hotel sales leaders have been asking HSMAI for advice related to the impacts of the coronavirus, and give you an opportunity to ask questions directly of one of the top legal minds in the hospitality industry.

Thursday, March 5th, 2020
11AM – 11:30AM EST

Registration limited to the first 500 registrants



SPEAKER SPOTLIGHT

Steven M. Rudner, Esq., Founder and Managing Partner | Rudner Law Offices

Meetings and Conventions magazine has referred to Steve Rudner as one of the most respected meetings-industry attorneys, and Meetings Focus magazine has referred to him as one of the “leading lights of our industry” as well as a top industry innovator. Rudner’s law firm exclusively represents thousands of hotels, resorts, and conference centers throughout the world. The firm’s clients include some of the world’s largest hotel companies, prestigious independent properties, management companies, luxury collections, conference centers, and others. Steve is Past-President of the Academy of Hospitality Industry Attorneys (AHIA), and frequently speaks to industry organizations, including MPI, PCMA, HSMAI, RCMA and AH&LA. He is a member of the State Bars of New York, Texas, Arizona, Colorado, and the District of Columbia.

OHLA/HSMAI Anti-Human Trafficking Training Event

Join us on February 28, 2020 for this joint breakfast event. Hear from our guest speaker on why anti-human trafficking should be a priority for the hospitality sales team from a customer point of view. Attendees will also complete hotel industry developed training launched in Cleveland in 2019. Learn how to be an integral part of the fight and the impact on YOUR community. 
Friday, February 28th, 2020
8:30AM – 10:30AM

Blackwell Hotel & Pfahl Conference Center
2110 Tuttle Park Pl
Columbus, OH 43210

No Cost to Attend
HSMAI and OHLA encourage ALL members to invite and bring their team members!


SPEAKER SPOTLIGHT

Ken Sien, CMP, Strategic Accounts Director, Experient
Ken began his career food industry and quickly transitioned to hospitality working with customers in organizing meetings and conventions. Hospitality and service are where his leadership skills and passions grew. Ken and Experient have played a vital role in human trafficking awareness including their work with The Covering House.